My favorite pieces and the stories behind them.

 

 

Client / CLEAR Ultra Shea
Media / Digital, Social, Sampling
Challenge / Increase trial and brand advocacy among AA consumers, on a shoestring budget
Idea / Issue two hair challenges on social for 5,000 highly-engaged curlBox subscribers

Results
     20,000 full-size samples distributed
     250,000+ impressions on Twitter
     29,000 hashtag mentions

 
 
 CLEAR Ultra Shea takes over the January 2014 curlBox.

CLEAR Ultra Shea takes over the January 2014 curlBox.

 
 
                   Subscribers receive full-size samples              and a branded CLEAR Ultra Shea brochure.  

                  Subscribers receive full-size samples
             and a branded CLEAR Ultra Shea brochure.
 

 
 
                      curlBox announces the partnership via an email blast.

                     curlBox announces the partnership via an email blast.

 
 
              Bloggers promote the challenges on social.

             Bloggers promote the challenges on social.

 
 
                          curlBox followers share their "wash day" photos to #CLEARNew You.

                         curlBox followers share their "wash day" photos to #CLEARNew You.

 
                                                                                         And...they loved it!

                                                                                        And...they loved it!