My favorite pieces and the stories behind them.

 

 

Client / Degree Women
Media / Digital, Consumer Promotion
Challenge / Leverage a partnership with the 56th Grammy Awards, highlighting R&B singer, Ciara
Idea / Invite fans onstage with Ciara at the Grammy's after party, via a user-generated photo wall

 
 Fans upload their photos for a chance to appear in her stage backdrop.r

Fans upload their photos for a chance to appear in her stage backdrop.r

 
 
 Once uploaded, fans can browse the photo gallery view content about Ciara's preparation for the performance they may join.

Once uploaded, fans can browse the photo gallery view content about Ciara's preparation for the performance they may join.

 
 

Uploaded photos were aggregated and placed into a video displayed played during her show. After the performance, participants for sent a personalized link to view their "appearance" on stage.