My favorite pieces and the stories behind them.
Client / Time Warner Cable
Media / :15 Pre-Roll
Challenge / Seed TWC as the service provider of choice to fickle college students
Idea / A product demo that appealed to one of the target's main interests: porn
I still can’t believe this spot was actually produced. The assignment was for one commercial, but we sold the client and the production company on three spots, radio and some collateral - tripling the ad budget.
The goal here was to replicate sleazy porn from the 1970s. We knew we were onto something when our skin started crawling every time the actors came within inches of each other. We were all pretty skeeved out even in the edit. It felt so wrong, we knew it was right. Then the client got cold feet. So it was never released, but at least she had the cojones to produce it.